On weekdays, we had to increase shows because of the high demand. He says, “The response has been very encouraging, with the occupancy percentage as high as 95% for the weekend. Devang Sampat, business head – strategy, Cinepolis, also has the same story to tell. And ‘word of mouth’ is helping the film do well in Tier-2 and Tier-3 cities also,” he says. “The film is doing extremely well in all the top 20 cities of the country, and we had to increase the number of shows not only in Delhi and Mumbai, but in all our centres. He adds that this is not just an NCR trend. READ: President Pranab Mukherjee to watch 'Talvar' Good films always tend to work well, there is no rule that a realistic film doesn’t do well.” It is one of those rare films that has generated terrific, positive reviews internationally, positive reviews in the domestic market and also managed to do well commercially. I won’t call it a surprise because we were expecting a good movie, but the film has exceeded expectations. There is no clear rule for weekday occupancy, but Even with that added capacity, the film has grown at roughly 60-70% occupancy on weekdays, which is an extremely strong number.
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The capacity we had allocated was generous, but because of the huge demand from viewers, we have added more capacity (more screens) on Monday for the weekdays. It has been growing from strength to strength and it is carrying absolutely compelling word of mouth (reviews).” He adds, “With the unprecedented success that the film has had, its capacity (the number of screens on which it being shown in a given hall or multiplex) has been increased from about 75% to 100%. In fact, on both Monday and Tuesday, collections were better than on Saturday.
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It had a reasonably good start on October 2, since it was a holiday, but even on Saturday, there was hardly any drop in numbers. Kamal Gianchandani, CEO, PVR Pictures, is effusive in his praise, saying, “ We had to increase screens during the week: Cinemas Word of mouth publicity is responsible for a lot of this, they say.įast-Track The Talwar Trial: Join Times Campaign Exhibitors tell us that normally, weekday occupancy is only 20-30%, but this week, the occupancy of
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Since many people were unable to get tickets last weekend, demand spilled over into the week, and to accommodate that, cinema halls had to increase screens from Monday – which is rare, to say the least. READ: Irrfan Khan invited Deepika Padukone to watch 'Talvar'